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About Us

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GROUP PROFILE

GROUP PROFILE

Founded in 1998, Greenery Fruit Group is one of China’s excellent fruit supply enterprises, which integrates fruits planting, wholesale, chain-store retail and E-commerce business, is one of the“ Top 10 Chain Brands of China Fruit Industry” and “Hunan Province Agricultural Industrialization Leading Enterprise”

Greenery Fruit owns four major business :Wholesale, KA Supermarket, Chain-Store Retail, E-commerce,and has more than 20,000 square meters of modern logistic distribution center,more than 100 direct supply fruit  orchards around the world and dozens of large cold storage warehouses. Greenery Fruit ensures that the high quality fruits are from orchards directly, the whole delivery are convoyed by the cold chain, and the delicious fruits arrives at home without any stop.

For the past 23 years, Greenery Fruit has always played as a leading role in sustainable development, enterprise social responsibility, and the supply of employment opportunities.The chain stores and distribution network have spread throughout Hunan and Jiangxi, and strategically launched in Shanxi, Chengdu,etc.Till to December 2020, Greenery Fruits reached the annual sales of 200,000 tons fruits, more than 800 multi-business stores and 6000 employees.

In May 2014, Greenery Fruits online mall was officially launched, explored the O2O double line retail service of full-channel and full-category, exceeded 5,000,000 online membership, which signified embarking on a new fruits retail journey.

  • 20000+

     20000+㎡ Modern cold-storage process and logistic distribution center.
  • 100+

    100+ Fruits direct-supply orchards all around world.
  • 800+

    800+ multi-business stores
  • 5000+

    5000+ employees
  • 5000000+

    5000000+membership
Brand story

Brand story

Shaded with Green leaves, Branches Full with Fruits.


In 1998, carried with shoulder pole, the worn and weary man was the unique scenery along the Xiangjiang River.

For one family happiness, the old brother backed the bamboo punnets, crossed so many orchards among the mountains.

For thousands families happiness, the brothers founded Greenery Fruits, have carried the orchards in front of the doors of thousands family.


To seek real freshness, Greenery Fruit has walked across from Hunan to the whole of China.

At the moment of daybreak, it watched the beauty of the apply with dew.

In the twilight of the sunset, it tasted the acidity of the pumelo thousand of times.

On the night of bright moon with sprinkled stars, it savored the sweetness of the orange of strikingness.


Blew by sea breeze in Chile, climbed up the mountain in USA, walked the meadow in New Zealand.

Greenery Fruit has drew the essence of the world, measured the orchard by its footsteps, told the story of natural rain and dew.
Selects the endowed excellence fruits, bred the reliable fruits by responsibility, carries the fresh and healthy by technology.

Has persisted on the original intention in 20yeas, has carried on one mission by 20years,
Be honest and bring benefits to others when it gets benefits.
Renders the growers by sincerity, the customers with conscience, the partners with honesty, the society with love.

Fruits is not only for livelihood, but also a career.

Fruits is not only a career, but also a sentiment.


Annual ring has been weaved by time, now happiness has been full of branches.
Once the little Greenery, now has established well and has been vigorously developing.

Let more people taste the fine fruits,

Let more enjoy the happiness and gentle in lives,
Greenery Fruit, the orchard in front of the family.

Has always been here with you.

development path

Development course

2021

In March, Greenery Fruit started the construction of Ningxiang Modern Intelligent Logistic DC.

Continue.....


2020

In May, Greenery Fruit expanded against the economy downturn trend of Covid-19, opened 100 new stores within 60days after resuming work.

In June, Greenery Fruit opened the channel for franchise stores.

In November, Greenery Fruit launched in Xiangyang city (Hubei province) with 14 new chain-stores.

In December,Greenery Fruit chain-stores number reached 800 stores.

2019

In September, Greenery Fruit opened 30 stores in the same day, first launched in ZhangJiaJie City with 10 stores.The Greenery chain-store exceeded 500 stores.

In November,2019 Chilean Cherries Launching Ceremony was held by Greenery successfully, simultaneous Greenery first charter flight loaded with Chilean cherries landed in Changsha, which took off from Chile to China directly.As a result, Changsha became first inland city held the cherry launching ceremony after Beijing,Shanghai, Guangzhou, Shenzhen.

2018

In February, the single-day sales value of Greenery chain stores exceeded RMB10 million.

In March, the secretary of Changsha municipal party committee Mr.Hu Henghua met friendly with the General Manager of Greenery Mr TangHong.

In April,Greenery held the 20th anniversary and 2018 annual ceremony.


2017

In May, Greenery Kingsun modern logistic DC was put into operation.

In December,Greenery imported directly 100 containers of Chilean cherries, the sales reached 2 millions kilograms in the season,which accounted for 70% of the circulation of Chilean cherries in Hunan province.


2015

In August, Greenery Fruit was elected as Hunan leading agricultural enterprise.

In August, Yuan Longpin,academician of Chinese Academy of Engineering, visited Greenery Fruit with inscription.

In November,Greenery Fruit started the construction of Shine-Muscat grape planting demonstration orchard which covered 380 Mou, it signified the starting of a new chapter of Greenery modern planting agriculture.


2014

Greenery online mall, mobile mall officially launched, which started the“ ALL CHANNELS, ALL CATEGORIES” O2O double line retail service mode.

2012

The second generation self-owned chain store, Guangyi store, which was the thirtieth store,was opened successfully,it indicated that Greenery stepped into a new stage.

Became strategic partner with Zespri New Zealand in Hunan.

The Dayao store-the chain store, which area was over 500m2 at the first time,was opened in LiuYang City.The first day the sales turnover reached 130,000RMB.


2011

Set up the direct-supply orchard, built self-owned factory in Thailand, founded the self-owned brand“HongQi, Jia”.

Became the exclusive distributor of New Zealand Zespri Kiwifruit in Hunan.

Changsha Green Agricultural Product Trading Co.,Ltd was founded.


2009

Greenery Fruit chain store- BeiHu store-was opened in Chenzhou, which meant Greenery started the chain stores layout across the Hunan.

2008

Shared stock with XinJiang Top Agricultural product Co., Ltd, became the Hunan exclusive distributor of more than 20 XinJiang companies, which have many famous agricultural products (e.g.TOP, Sheng Brand Pear), then the annual sales turnover of XinJiang fruits in Hunan jumped to over ten thousand tons from several hundred tons.

The first Greenery self-owned fruit chain store-XiLong store-was opened,it meant that Greenery Group stepped into third industry.


2007

Tian Xiang Agricultural Co.,Ltd was founded.

Launched in more than 10 stores of RT-market in Hunan, Hubei, Shanxi, Jiangxi,


2006

Launched in Shenzhen Rainbow Shopping Mall.

2005

Launched in Wants Supermarket of Tongcheng Group.

2004

Launched in Hongxiang Fruit Wholesale Market

Xiang Hong Agricultural Co.,Ltd was founded.


2000

Got involved in KA marketing, generally became the supplier of many well-known enterprises, e.g.RT-Mart, Hema Fresh, Friendship Store.


1998

Launched in Maojiaq

1996

Founded the fruit marketing department of Changsha Civil aviation.

2021
2020
2019
2018
2017
2015
2014
2012
2011
2009
2008
2007
2006
2005
2004
2000
1998
1996
development path

Development course

2021

In March, Greenery Fruit started the construction of Ningxiang Modern Intelligent Logistic DC.

Continue.....


2020

In May, Greenery Fruit expanded against the economy downturn trend of Covid-19, opened 100 new stores within 60days after resuming work.

In June, Greenery Fruit opened the channel for franchise stores.

In November, Greenery Fruit launched in Xiangyang city (Hubei province) with 14 new chain-stores.

In December,Greenery Fruit chain-stores number reached 800 stores.

2019

In September, Greenery Fruit opened 30 stores in the same day, first launched in ZhangJiaJie City with 10 stores.The Greenery chain-store exceeded 500 stores.

In November,2019 Chilean Cherries Launching Ceremony was held by Greenery successfully, simultaneous Greenery first charter flight loaded with Chilean cherries landed in Changsha, which took off from Chile to China directly.As a result, Changsha became first inland city held the cherry launching ceremony after Beijing,Shanghai, Guangzhou, Shenzhen.

2018

In February, the single-day sales value of Greenery chain stores exceeded RMB10 million.

In March, the secretary of Changsha municipal party committee Mr.Hu Henghua met friendly with the General Manager of Greenery Mr TangHong.

In April,Greenery held the 20th anniversary and 2018 annual ceremony.


2017

In May, Greenery Kingsun modern logistic DC was put into operation.

In December,Greenery imported directly 100 containers of Chilean cherries, the sales reached 2 millions kilograms in the season,which accounted for 70% of the circulation of Chilean cherries in Hunan province.


2015

In August, Greenery Fruit was elected as Hunan leading agricultural enterprise.

In August, Yuan Longpin,academician of Chinese Academy of Engineering, visited Greenery Fruit with inscription.

In November,Greenery Fruit started the construction of Shine-Muscat grape planting demonstration orchard which covered 380 Mou, it signified the starting of a new chapter of Greenery modern planting agriculture.


2014

Greenery online mall, mobile mall officially launched, which started the“ ALL CHANNELS, ALL CATEGORIES” O2O double line retail service mode.

2012

The second generation self-owned chain store, Guangyi store, which was the thirtieth store,was opened successfully,it indicated that Greenery stepped into a new stage.

Became strategic partner with Zespri New Zealand in Hunan.

The Dayao store-the chain store, which area was over 500m2 at the first time,was opened in LiuYang City.The first day the sales turnover reached 130,000RMB.


2011

Set up the direct-supply orchard, built self-owned factory in Thailand, founded the self-owned brand“HongQi, Jia”.

Became the exclusive distributor of New Zealand Zespri Kiwifruit in Hunan.

Changsha Green Agricultural Product Trading Co.,Ltd was founded.


2009

Greenery Fruit chain store- BeiHu store-was opened in Chenzhou, which meant Greenery started the chain stores layout across the Hunan.

2008

Shared stock with XinJiang Top Agricultural product Co., Ltd, became the Hunan exclusive distributor of more than 20 XinJiang companies, which have many famous agricultural products (e.g.TOP, Sheng Brand Pear), then the annual sales turnover of XinJiang fruits in Hunan jumped to over ten thousand tons from several hundred tons.

The first Greenery self-owned fruit chain store-XiLong store-was opened,it meant that Greenery Group stepped into third industry.


2007

Tian Xiang Agricultural Co.,Ltd was founded.

Launched in more than 10 stores of RT-market in Hunan, Hubei, Shanxi, Jiangxi,


2006

Launched in Shenzhen Rainbow Shopping Mall.

2005

Launched in Wants Supermarket of Tongcheng Group.

2004

Launched in Hongxiang Fruit Wholesale Market

Xiang Hong Agricultural Co.,Ltd was founded.


2000

Got involved in KA marketing, generally became the supplier of many well-known enterprises, e.g.RT-Mart, Hema Fresh, Friendship Store.


1998

Launched in Maojiaq

1996

Founded the fruit marketing department of Changsha Civil aviation.

2021
2020
2019
2018
2017
2015
2014
2012
2011
2009
2008
2007
2006
2005
2004
2000
1998
1996
company culture

Company Culture

Mission

Seeking selling channel for China growers, imp...

Vision

Creating the Top 1 Brand in fruit industry.

Value

Be honest and bring benefits to others when we ge...

Business Philosophy

Do only one thing: concentrating on fruit.

Marketing Philosophy

Do only sell good fruits, no make dishonest money...

Learning Philosophy

Progress, surpass, and learn from the people with...